Due to the vigorous development of the tourism market, the statistics of the Tourism Bureau of the Ministry of Transport of the Republic of China (2020) have shown that the number of foreign tourists travelling to Taiwan has climbed from 5.5 million in 2010 to 11.84 million in 2019, an increase of 2.15 times. The number of Taiwanese tourists travelling overseas has increased from 9.4 million in 2010 to 14.5 million in 2017, an increase of 1.5 times. In 2018 and 2019, the number of tourists traveling abroad was 1,255,773 and 11,91519, which decreased slightly. As for the domestic sector, the number of Taiwanese travelling within the country has rose from 191,302,749 in 2010 to 332,968,307 in 2019, an increase of 1.74 times. As the number of tourists continues to climb, many businesses are eager to enter this industry. How to obtain sustainable in the market is mandatory to be considered by various travel industry players. In order to meet market demands to create competitive advantages, this study aimed to understand a Taiwanese travel agency’s organization performance as mentioned in the study of Kohli and Jaworski (1990). Also market oriented factors were used as an indicator to explore the degree of market orientation and its impact on organization performance. According to the regression analysis between factors after factor analysis, it shows that the information gathering (0.641), information transfer (0.372), information response (0.486) of the market-oriented three facets have a significant positive effect on the financial indicator, as well as information gathering (0.463), information Transfer (0.394) and information response (0.345) have a significant positive effect on the operational performance indicator, and finally show that information gathering (0.730), information transfer (0.628) and information response (0.611) have a significant positive effect on organizational effectiveness. The results have shown that there is a significant positive impact on a travel agency’s organization performance and its market orientation factors.