It is seen that sport with many different sub-branches and categories has become an important branch of industry in terms of providing economic gain and creating employment. With the growth of the sports industry, the marketing of goods and services that are directly or indirectly related to sports has become remarkable. Not only the companies that produce sports goods and services, but also the companies that produce non-sports goods and services try to take part in the sports sector through sponsorship by recognizing the impact of sports on people. With the sponsorship of sports teams, leagues, federations or organizations, many brands, products and businesses become more recognized and increase brand value and indirect sales. The aim of this study is to reveal the relationship between sports sponsorship and brand value. The questionnaire method was used to learn the opinions of the fans and to measure the relationship between sports sponsorship and brand value. The scales were the Communication Companies Sport Sponsorship Scale (Ercan and Özbek, 2017), and the Brand Value Scale (Yoo and Donthu, 2001; Taşkın and Koşat2016). The 697 data sets obtained from the five competitions were subjected to correlation and regression analysis. As a result of the statistical analyzes, when the relationship between the perspective to the sponsor brand and the sub-dimensions of brand value was examined, a weak and positive relationship with perceived quality and brand loyalty, and a high and positive relationship with brand awareness was found. However, there was a very weak and positive relationship between the perspective to the sports sponsorship and the perceived quality and brand loyalty and a weak and positive relationship with the brand awareness. In general, when the whole effect of sport sponsorship to the brand value is analyzing, it is seen that it has a moderate and positive effect.